What’s the deal with subscriptions?

It’s weird to think that now is the time to be signing people up for 2025 bouquet subscriptions. So weird. Especially for someone like me, who is not a big planner. For me to think about what’s happening next week is a big deal - but with these flowers, I have to think months and months in advance!

(It’s also weird to say it, but I was late getting my orders in for tulips and ranunculus for next year. Apparently, I should have been doing that back in the spring when they were blooming. The good news is that even though I was late, I still was able to get the stuff I wanted. So woo-hoo!)

2023 summer bouquet

So what’s the deal with subscriptions? In order to have flowers for next spring, I have to buy them now (or like I just said … I should have purchased them months ago). That’s a really big cash layout, and a subscription - which is really a form of community supported agriculture - helps me to have the funds to get the product in hand and in the ground so that I can have beautiful flowers to give you in the spring. It helps me know how much to buy and grow. And it’s also a way to cut down on a lot of my stress. Flowers don’t last forever - they’ve definitely got a shelf life. I’ve worked really hard to learn the correct harvest time for the flowers I grow so that their vase life is maximized. But even with that, you’ve just got a window of couple of days between picking and selling them to ensure a high quality product for the customer. So I try to sell on facebook, mostly, and that worked the first year I had flowers. This year … not so much. That’s where subscriptions come in. If you sign up for a subscription, you’re guaranteed your flowers, and I’m guaranteed that the flowers I grow are already sold. There isn’t any of the frantic last-minute marketing of a very perishable item. It’s a win-win for sure!